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Canada: District Sales Manager


Develops customer level programs to realize brand strategic and tactical objectives and deliver AOP goals to deliver toward Provincial performance promise. Manage and develop sales team’s capabilitities. Assist in the development and delivery of annual customer business plans. Ensure excellence and monitoring execution of marketing programs.
Financial Responsibility
DSM responsible for maximized the effectiveness of Diageo resources, T&E, and Regional budget and unit volume for area of responsibility and as assigned by manager.
Complexity of Role
Must have working knowledge of Liquor License Act across market, top line knowledge of retail route-to-market and knowledge of beer operations, persuasive selling and negotiation skills, and needs to know brand strategy. Ability to develop and maintain strong relationships with both internal and external customers and service providers. Ensuring strategy is clear and concise to direct reports.
Management Responsibility
DSM has responsibility for all territory managers and their direct reports including 3rd party representatives.
Decision Making
Makes budgetary decisions. Risk is minimum as sign offs are required on amounts over $3000. Stronger emphasis on effectively utilization of resources.
Key Outputs/Deliverables
1.To coach and provide support for direct reports to deliver on their objectives and to assist with professional development.
2. To deliver excellence in execution and deliver on performance promise
3. To provide support to Provincial Director in meeting go Targets new accounts to grow volume, and uses key account funding as one of the benefits to gain new business. Prospects new on-premise accounts, and quantifies and qualifies all new accounts visited to determine potential fit with Diageo.
4. Provides product knowledge, both through sales aides and staff training seminars.
5. Gains distribution of Diageo brands to more net points of distribution within existing accounts.

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Tuesday, January 23, 9:52 pm

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