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Mike Holden appointed to senior VP Sales for Fosters Estates


Foster’s Appoints Senior Vice President of Sales

Wine Industry Veteran Mike Holden Named in Role

Foster’s Wine Estates has announced the appointment of Mike Holden to the position of Senior Vice President of Sales. In this role, he will lead a team that is responsible for all US sales activities of Foster’s fine wine portfolio.

Holden brings 24 years of senior sales, marketing, business strategy and executive leadership to Foster’s. Before joining Foster’s, he was President and Chief Operating Officer for Don Sebastiani & Sons. Holden also held leadership roles at Beam Wine Estates, Allied Domecq Wines USA and Diageo in Europe and the Americas.

Holden’s experience has earned him an industry reputation as an outstanding leader and strategic thinker with expertise in the US market. He has successfully led a number of sales teams through transformational change programs while delivering strong brand and market share growth.

Foster’s Americas Managing Director Stephen Brauer said, “Mike is a proven talent in the wine and spirits industry with a record of developing winning sales strategies, driving performance and delivering growth. His experience and relationships with distributors and retailers has earned him a reputation as one of our industry’s most skilled and respected leaders. He will provide an outstanding complement to our new Chief Marketing Officer Francesca Schuler as they team together to drive performance of the Foster’s portfolio of leading brands.”

Holden resides in Healdsburg in Sonoma County and will be based out of Foster’s North American headquarters in the Napa Valley.

Foster’s Wine Estates Americas (FWEA), is the premium wine portfolio owned by Foster’s Americas, a regional division of Foster’s Group of Australia. With a proud history that dates back to the 1800’s and a legacy marked by the highest commitment to making quality wines and producing strong business returns, FWEA produces and markets an international portfolio of award-winning brands from iconic estates like Beringer Vineyards and Chateau St. Jean in California, Penfolds, Rosemount and Wolf Blass in Australia, Castello di Gabbiano in Italy, and Matua Valley in New Zealand. Many of these estates were founded by pioneers in their regions and continue to craft wines at the forefront of quality, innovation and regional expression. More information can be found at

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Wednesday, December 13, 12:55 pm

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