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United Spirits launch Limited Edition McDowells in Kolkata


United Spirits Limited, the world’s 3rd largest spirits company, introduced alimited edition of McDowell’s No. 1 Whisky for Durga Puja in Kolkata.

The limited edition will sport a glittering new Litre & Quart pack with hues of gold, burgundy and festive sparkles, which is specially created for the season.

A great gifting option for friends, this limited edition will be available only between August and September, 2009 in the market at no extra cost to the consumer. McDowell’s No 1 spurs friendship and helps you bond and belong as friends.

Mathew Xavier, Business Head, United Spirits Limited, said, “Friends come together especially during festivals to celebrate their friendship and have enriching moments together.”

He added, “McDowell’s No 1 is the epitome of friendship and hence the perfect companion  for such joyous occasions. Limited edition of McDowell’s No 1 will add more cheer and brighten the festive celebrations of our consumers during this festival season.”

McDowell’s No 1 is India’s largest FMCG retail brand, valued at Rs 8300 crores by PASH Beverage Research, a UK based research agency. The brand sells in more than 20 countries worldwide.

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Monday, December 18, 6:24 pm

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