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• Oversee 15-25 established chain grocery store accounts (i.e. Safeway/Vons).
• Achieve distribution and growth objectives for Southern’s portfolio of wine/spirits products within a specific geographic area and through effective account management of existing retail customers.
• Introduce new products, promote improved distribution, and ensure in-store promotion results.
• Stay abreast of business/market conditions, intensively plan sales efforts, recognize new opportunities within each account and maintain the necessary territory records.
• Build and develop the trust and confidence of the retailer through knowledge of spirits and wine products, persuasive presentations, and overcoming objections.

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