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California: Field Sales Manager – Off Premise


primary responsibility will be to maintain and garner new business in the off premise sector.

• Implement sales performance measures and targets using the CWUS CORE brand priorities with distributors while assisting in achieving expected results.
• Manage wholesale managers and sales representatives to achieve CUWS depletion and distribution goals.
• Develop and conduct annual Collaborative Business Plans, periodic tactical business plans,
monthly tactical business reviews, market surveys, competitive pricing surveys and weekly
progress checks of customer performance
• Communicate all necessary information on any program and/or initiative from within CWUS including Channel.
• Conduct Sales meetings with customers and or select distributor personnel that include but are not limited to brand education, programming and/or initiatives and new product launches.
• Implement, communicate and maintain CWUS CORE standards and tools for both on and off premise.
• Responsible for communicating CWUS brand strategies and implementing off premise standards with distributors.

  • Work in a collaborative effort with other CWUS Field Sales Managers.

• Manage and maintain NP budgets as well as price support with Zone finance director.
• Responsible for maintaining appropriate inventory levels and communicating and securing monthly shipment targets from distributors.
• Work with Zone Trade Marketing Manager to maximize local opportunity market promotion as well as implementation of National promotions.

More info here

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Friday, November 24, 8:18 pm

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