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Canada: Territory Manager


Activate programming and brand concepts for the On Premise channel; Achieve volume, profit, market share, consumer trial and brand equity as per the Canadian market plan; Approach business through the Total Beverage Alcohol (TBA) Agenda and capture new growth opportunities within the territory. Grow Diageo brand distribution with the right brands in the right accounts. Execute marketing promotions to ensure brand trial and equity with target consumers.

Decision Making:

Target perspective customers and create winning budget proposals to capture new business; Determine which customers have the greatest Return on Investment, spend the budget accordingly

Financial Responsibility:

Responsible for maximizing the effectiveness of Diageo resources, Travel and Expense, regional budgets and unit volume; Deliver unit volume while maintaining the appropriate trading profit; Sign offs are required on amounts over $500 to $3000, varies by region.

Management Responsibility:

Reports into the District Sales Manager; Responsible for their specified territory; If applicable, manage Merchandisers (Band 7) and third party representatives.

Complexity of Role:

Working knowledge of Liquor License Act across market, retail route-to-market, beer operations and brand strategy; Strategically leverages budget dollars to increase brand exposure and to increase depletions; Analyzes information in SAMS and/or COGNOS to determine profitable brand distribution and new growth opportunities.

More info here

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Tuesday, January 23, 9:53 pm

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