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Diageo Hosts Sixth Annual Golden Bar Awards

manreadingDiageo honored the country’s leading spirits, wine and beer distributors today with the announcement of the Sixth Annual Golden Bar Award winners at

“We are proud to honor the best of the best across beer, wine and spirits, and our desire to pay tribute to them remains stronger than ever. Congratulations to all of our 2009 nominees and winners for their remarkable achievements,” said Ivan Menezes, President and CEO, Diageo North America.

Diageo hosts the Golden Bar Awards every year, the beverage alcohol industry’s equivalent of the Academy Awards, to celebrate distributors and brokers from across the United States for their excellence in the marketplace and the important role they play in their communities. This year, given the economic climate, Diageo elected to alter the format from a gala event, and is instead honoring nominees and winners online at

Larry Schwartz, President, Diageo USA, said, “The year’s challenges in the economy and the industry have made us more keenly aware and appreciative of the outstanding work of our distributors than ever. No matter the format in which we recognize the excellence of our distributors, and no matter the location, one thing has not changed: the Golden Bar Award winners are the best in the industry at what they do and deserve to be acknowledged and celebrated.”

The Golden Bar Awards recognize distributors and brokers from across Diageo’s brands including Smirnoff, Captain Morgan, Guinness and Beaulieu Vineyard. Awards are also given for outstanding Innovation Launches, Control States excellence, and Distributor of the Year. This year Diageo has introduced a new award — the Platinum Bar — that recognizes the best distributor in promoting responsible drinking.

In total, 32 statuettes made of 24 carat gold will be delivered to the winners. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall and is produced by R.S. Owens, the company that created the Oscar , presented at the Academy of Motion Picture Arts and Sciences.

A complete list of nominees and winners can be viewed at Below are the categories and winners for the 2009 Golden Bar Awards:

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Sunday, January 21, 4:52 am

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