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GSK & UPCH To Launch Lucozade Across China


GlaxoSmithKline (GSK) today announced an agreement with President (Shanghai) Trading to launch Lucozade across China.

President Trading is a wholly-owned trading arm of Uni-President China Holdings (UPCH), one of the leading food and beverage companies in China.

John Clarke, president for consumer healthcare at GSK, said: “GSK is focused on building a diverse global healthcare business, and this agreement marks the first in a series of steps we are taking to expand our successful nutritional healthcare business into new and emerging markets.”

Lucozade is one of the world’s leading sports and energy brands with global sales of approximately £400 million. The brand holds market-leading shares in the UK, Ireland, West Africa and Hong Kong.

According to GSK, the company is also in the early stages of discussions with UPCH on a range of additional opportunities.

Lucozade has a number of different products such as Lucozade Energy, a glucose-based energy drink intended to give active people back their “everyday edge”.

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Thursday, January 18, 5:55 pm

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