The Account Manager works autonomously to focus on developing new accounts and maintaining current accounts within the industry.​ A high emphasis is placed on increasing the availability and visibility of products in new and existing accounts by using consultative sales tactics.

100% ​ focus on selling products and/​or upgrading number of product lines in retail accounts (bars/​restaurants, liquor/​grocery stores/​convenient stores)

• Identify major accounts that are not being penetrated with BBC products and develop a plan to establish business with such accounts

• Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of the brand

• Partner with distributors to ensure orders are placed, products are received and that business is growing at accounts

·         Conduct waitstaff /​ bartender educations, beer tastings and evening promotions

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