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Bacardi Martini India launches ‘Eristoff’ premium vodka


New Delhi,  Global alcohol beverages major Bacardi Martini today announced the launch of the 200-year old international premium vodka brand Eristoff in India.

The product is priced at Rs 450 for 750ml and is available in leading licensed spirit stores, among others.

” Launched by Bacardi Martini India Limited here today, Eristoff premium vodka is an original recipe of Prince Nikolai Alexandrovich from 1806,”the company said in a statement.

It also claimed that 200 years after its birth, Eristoff has become the second largest international premium vodka brand globally.

Eristoff is the market leader in many European markets and with its launch in Delhi, we are expanding our footprint within the Indian market,” Bacardi Martini India President and Chief Executive Officer Mahesh Madhvan said.

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Tuesday, January 23, 5:52 pm

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