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California: Channel Marketing Manager

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As the world’s largest wine company, Constellation Wines U.S., we have a collection of wines and wineries that represent the entire spectrum of wine styles and price points.

Each and every day, in everything we do, we blend craftsmanship and acumen, vision and market-level savvy. We turn insight into action, ideas into innovations, and creativity into growth to deliver truly satisfying and innovative wines for every consumer preference and lifestyle.

Balancing the art and business of wine. It’s who we are and what we do.

POSITION SUMMARY:

Responsible for development and management of Channel Strategic Account planning & programming across brand portfolios and assigned Strategic Accounts.

RESPONSIBILITIES:

• Take a proactive role in indentifying category opportunities to develop Strategic Account Plans that leverage the positioning of the CWUS brand portfolio within and across assigned Accounts.
• Drive the development and execution of account specific trade/consumer marketing programs & educational initiatives that support and leverage the strategic positioning of CWUS brands & growth of the category.
• Serve as primary contact / liaison between the CWUS Channel Marketing, Channel Strategic Account groups (VPs) and stakeholders (Marketing Director’s, Promotions, Division Promotions Managers (DPMs) and alliance/ tie-in partners (as applicable).
• Work closely with internal / external agencies and resources (Vine Design, Wine Academy, Strategic Insights) to develop and produce programs, collateral & presentation support materials in accordance with budgeted objectives to obtain maximum sales volume in relation to marketing and sales objectives
• Ensure programs and tactics are produced and delivered on budget & on time through the established programming planning process.
• Develop, negotiate and manage tie-in partner agreements/relationships for Channel programs.
• Collaborate with the key stake holders to assure timely execution of all programming.
• Manage day-to-day work flow & discussion with Channel Strategic Accounts teams regarding project milestones / updates to ensure efficient execution thereof.
• Work closely with CWUS Legal & Assistant Channel Marketing Manager to assure compliance of all programming, collateral and representative executions – All markets / all channels.

• Assure that brand standards & equities are maintained for each Account & CWUS brand throughout all mediums of communication: POS, collateral materials and events (for both internal & external partnerships).

Reporting:
• Manage account-specific non-price budgets and ensure programs meet spending parameters agreed to by key stakeholders (Brand Marketing, Sales, and Channel).
• Assess program effectiveness and viability via formal Program Evaluation (Pre, Post, ROI analysis), market survey & buyer meetings to appropriate accounts / regions.
• Providequarterly updates to Sr. Management and Brand teams regarding Non-Price budgets.

More info here

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Tuesday, September 26, 6:12 pm

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