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California: District Manager


The District Manager Estate Division is responsible for managing all on/off premise activities and programming within his/her designated accounts & distributors/brokers to ensure maximum market penetration, brand awareness and sell-through. The incumbent will implement various campaigns and point of sale materials in accordance with the business plan and nationally agreed upon promotions. The incumbent is expected to present / sell merchandising, shelf programs, and brand initiatives to his/her assigned distributor sales team that will increase distribution, achieve Terlato Wines International’s (TWI) objectives and increase consumer pull. This position is responsible for managing all sales within an assigned territory in order to continue to grow TWI’s portfolio of prestigious brands. This position is heavily focused on providing education and hand selling of TWI’s select brands to key on/off premise accounts. The incumbent is expected to understand and embrace the Terlato family philosophy, passion and company culture.

Position Responsibilities:

  • Responsible for distribution, depletion, and account performance.

•Responsibility includes 80% focus on selling new products and/or upgrading the number of product lines in retail on/off premise accounts. (4 days a week in field, split with distributor work withs and individual account calls).
•Responsibility includes 20% focus on distributor management and gaining share of mind with the distributor; collaboration with distributor partners to execute sales goals that are consistent with TWI priorities, i.e., achieves sales quotas.
•Recommends and executes effective programs to increase sales in assigned area.
•Assists with distributor program execution and evaluation (1 day a week at Distributor). Conducts analysis of programs and communicate opportunities and results to Manager.
•Works with smaller distributors focused on hand selling and educating retail on/off premise accounts.
•Maintains TWI Shelf Standards and Merchandising Standards in on/off premise accounts.

More info here

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Tuesday, January 23, 5:54 pm

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