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Ocean Spray And Pepsi To Expand Juices Range

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Pepsi-Cola North America Beverages and Ocean Spray have expanded their long-term US sales and distribution agreement to include more single-serve juices and juice drinks.

From February, Pepsi will produce, distribute and market, under license from Ocean Spray, several more flavours of Ocean Spray beverages including five juices – 100 per cent apple, 100 per cent orange, ruby red grapefruit, pineapple peach mango and strawberry kiwi.

In conjunction with Ocean Spray’s 2010 blueberry innovations, Pepsi also will distribute a 15.2-ounce blueberry juice cocktail, the first nationally distributed of its kind.

“We’re proud of our association with Pepsi,” said Keith Benoit, senior director of Special Markets.

“The Ocean Spray name has come to represent quality to Americans everywhere, and we know Pepsi’s distribution strength will bring these flavours and our brand to health-conscious consumers all across the country,” he added.

Ocean Spray launched its first cranberry juice cocktail in the 1930s and two decades later it promoted cranberry juice to institutional and medical facilities for use in treating urinary tract infections and other health disorders.

In 2008 Ocean spray introduced new packaging across its whole range in the UK.

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Thursday, December 14, 8:34 pm

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