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South Africa: Field Sales Representative

diageo3

Field Sales Representative Reports To: Area Manager

Context/Scope: brand house is a ZAR5.5 billion NSV joint venture between Diageo, Heineken and Namibia Breweries, with an outstanding track record of success since its formation on 1 July 2004.

The South African alcohol beverage market is highly competitive – brand house is currently the No 2 player in the country by volume, behind SABMiller. Other competitors highly active in this market are Distell, Pernod Ricard (for whom South Africa is a big bet market) and RGBC (distributing Brown Forman and others)

The role is based in South Africa and reports into the Sales Manager or Area Manager

Market Complexity: The market is complex and changing rapidly.  Multiple channels exist across diverse socio-economic sectors, with a general trend towards premiumisation.  Brand house plays in all alcoholic beverage categories bar wine, which makes it the no. 1 competitor to all other players. Brand house 2015 growth goals are:

More info here

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Sunday, September 24, 8:53 am

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