UK: Innovation Marketing Manager – New Cocktails
The role will be responsible for developing a new range of RTS cocktails on our key brands, and to launch them across Europe, managing a cross-functional teams to assist in the delivery.
- Manage key stakeholders to ensure engagement leading to project delivery.
- Deliver clear product and packaging briefs, truly engrained in consumer insights and lead the cross functional technical, packaging and supply teams to achieve truly differentiated proposals.
- Deliver clear market plans and lead the cross functional technical and commercialisation team in the development of the test market or launch plan.
- Ensure learning from projects is communicated globally to other teams working on similar opportunities and look for best practice to apply to own projects.
- Additionally, as part of the wider Innovation team he or she will:
- Contribute to the strategy for the team and support the Innovation Director in the approach to its delivery.
- Identification and delivery of strategic, scalable and sustainable ideas to drive growth.
- Generate powerful innovation concepts based on deep consumer insight against an agreed innovation strategy and which are commercially and financially viable.
Tags | diageo, Jobs, Production, spirits, uk






 
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