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Arizona: Category Analyst

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The Category Analyst provides critical analytical support to their assigned chain account(s) teams. (Wal-Mart) A key component of MillerCoors success with chain customers is the ability to develop insights and deliver against selling opportunities. Identifying these sales opportunities require rigorous analysis and keen insights that this position provides.

The category analyst is also the primary MillerCoors representative to the customer for all category management processes and expertise. This position manages the category management retailer relationship and provides ‘best of class category management services and insights (shopper and business) to achieve category goals of the retailer and MillerCoors.

Account business analysis

Insights and opportunity generation

Volume forecasting and plan volume bridge

Analyze volume impact, ROI of planned programs

Gap analysis vs. plan, category

Identify volume, share and profit opportunities

Collaborate with field to understand retail execution

Identify AMPPS solutions

Present results/proposals to chain team management

Incorporate into customer sales presentations

Mine consumer/shopper insights to identify customer opportunity

Represent MillerCoors analytical and category expertise to the customer

Deliver category/space management presentations to retailers to secure partnership

Develop customer category plans collaboratively with the retailer

Apply MillerCoors category management standards.

Apply and customize MillerCoors category retail solutions to account situation

Develop solutions selling presentation for customer. Present with account manager.

More info here

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Wednesday, April 26, 9:49 am

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