The Category Analyst provides critical analytical support to their assigned chain account(s) teams. (Wal-Mart) A key component of MillerCoors success with chain customers is the ability to develop insights and deliver against selling opportunities. Identifying these sales opportunities require rigorous analysis and keen insights that this position provides.
The category analyst is also the primary MillerCoors representative to the customer for all category management processes and expertise. This position manages the category management retailer relationship and provides ‘best of class category management services and insights (shopper and business) to achieve category goals of the retailer and MillerCoors.
Account business analysis
Insights and opportunity generation
Volume forecasting and plan volume bridge
Analyze volume impact, ROI of planned programs
Gap analysis vs. plan, category
Identify volume, share and profit opportunities
Collaborate with field to understand retail execution
Identify AMPPS solutions
Present results/proposals to chain team management
Incorporate into customer sales presentations
Mine consumer/shopper insights to identify customer opportunity
Represent MillerCoors analytical and category expertise to the customer
Deliver category/space management presentations to retailers to secure partnership
Develop customer category plans collaboratively with the retailer
Apply MillerCoors category management standards.
Apply and customize MillerCoors category retail solutions to account situation
Develop solutions selling presentation for customer. Present with account manager.