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Cayman Islands: Brand Manager

tortuga-rum-company

The Company is looking for a creative, experienced brand manager with excellent communication skills, great track record, strong project management capabilities, an entrepreneurial spirit, and an outstanding attention to detail. Develop long-term strategic plans.
Develop annual marketing business plans and tightly manage local and Global programs in support of the strategy and business plan.

• Develop and manage annual advertising, public relations, merchandising, brand ambassador and promotion budgets.
• Build consumer and trade equity of a major brand within the portfolio.
• Analyze P&L, brand volume distribution, and pricing trends on a local market and national level.
• Create programs for successful local market implementation.
• Manage day-to-day communications with production company management.
• Maintain open communications with the sales force to ensure execution of key programs and consistency with brand strategic guidelines.
• Manage supplier agencies, including public relations, advertising research, and promotions.
• Brief external agencies on brand strategy.
• Ensure adherence to budget and compliance requirements.

More info here

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Thursday, November 23, 12:53 pm

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