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Celsius To Hit Shelves At Harris Teeter Food Markets

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Celsius Holdings has said that Celsius,a calorie burning beverage, will be available mid-December at over 100 of the Harris Teeter food markets, a grocery chain with 140 stores in eight states including North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland, Delaware, and in the District of Columbia.

The beverage was launched in June 2005 after completing a clinical study validating its calorie burning benefits. The company said that five additional clinical studies have since been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing sustained energy.

According to the company, Harris Teeter food markets will carry three Celsius flavors in four-packs — Wild Berry, Orange and Green Tea Raspberry Acai, and also Celsius On-The-Go single serving packets in raspberry flavor. Celsius will be merchandised in the sports nutrition section of the stores.

Kelly Michols, vice president of strategic sales of Celsius, said: “We are excited to soon be available at Harris Teeter, a leading specialty grocery chain. As we rapidly expand our brand nationally, Harris Teeter provides us with significant distribution in the Southeast and in Maryland, Delaware and DC, all of which are important markets for Celsius.”

Celsius is available throughout the US and comes in seven flavors that include Wild Berry, Orange, Cola, Lemon-lime, Ginger Ale, Green Tea Peach Mango and Green Tea Raspberry Acai.

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Monday, December 11, 7:27 am

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