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CKE Expands Beverage Options With Vitaminwater

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CKE Restaurants has started to offer vitaminwater at all of its 1,212 Carl’s Jr locations. These locations will serve three flavors of vitaminwater including xxx, revive and essential. Vitaminwater is owned by The Coca-Cola Company (Coca-Cola). According to the company, it is a nutrient-enhanced water that provides a range of functional benefits.

Coca-Cola products have been served in Carl’s Jr locations since 1981. vitaminwater will be available at most Carl’s Jr restaurants in 16 oz bottles priced at $1.69. Prices may vary slightly at other locations.

Brad Haley, executive vice president of marketing for Carl’s Jr, said: “Carl’s Jr has long been known for our innovative menu offerings. Once again we are leading the industry by offering our guests a great tasting vitaminwater to go along with their favorite big, delicious burger. As the saying goes, vitaminwater puts more go in ‘to go’.”

CKE Restaurants headquartered in Carpinteria, California, franchises, licensees, and operates the Hardee’s, Carl’s Jr, La Salsa, and Green Burrito restaurant chains.

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Tuesday, September 26, 11:13 am

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