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Coca-Cola To Unify Packaging Of Juice Brands

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The Coca-Cola Company has revealed its new uniform packaging for key brands from its family of juice beverages.

Over 100 juices and juice drink brands are produced by the company and are sold in 145 countries. After conducting consumer research in many of these countries, it has designed the new packaging so that it stands out more on the shelves of supermarkets and other outlets and is more cost efficient to produce.

Guy Wollaert, general manager of the Global Juice Center at the Coca-Cola Company, said: “The scale and magnitude of this worldwide rebranding effort is significant for our juice business.”

He added that the new packaging design system “unites key brands in our juice portfolio…under a single, iconic brand identity”.

Some of the brands that will soon be on sale in the new packaging include Minute Maid, Del Valle, Andina and Cappy.

Earlier this month Minute Maid Enhanced (US) said it is to launch smaller “single-serve” bottles of three of its most popular varieties of juice in January 2010.

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Sunday, November 19, 7:56 pm

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