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Cokes PlantBottle Arrives

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The Coca-Cola Co.‘s new, recyclable plastic bottle made partially from plants — the “PlantBottle” — is hitting store shelves globally, the beverage giant said Monday.

The new bottle is made from a blend of petroleum-based materials and up to 30 percent plant-based materials through a process that turns sugar cane and molasses, a by-product of sugar production, into a key component for PET plastic. Traditional PET bottles are made from petroleum, a non-renewable resource.

Atlanta-based Coca-Cola (NYSE: KO)has a goal of producing 2 billion of the special PET plastic bottles by the end of 2010.

Throughout Denmark, Coca-Cola, Coca-Cola Light and Coca-Cola Zero in 500mL and 2L sizes are now available in the PlantBottle packaging. A variety of products, including Coca-Cola, Sprite, Fresca and DASANI will be in Western Canada in the PlantBottle beginning in December and for the Vancouver 2010 Winter Olympic Games. And for select markets in the Western United States, including Seattle, San Francisco and Los Angeles, PlantBottle packaging will be used for sparkling brands and DASANI in several sizes, starting in January. Future launches are being planned in other markets, including Brazil, Japan and Mexico and for China’s Shanghai Expo in 2010.

For the PlantBottle packaging in the United States and Canada, up to 30 percent of the content in the PET plastic comes from plants.

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Monday, November 20, 11:59 am

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