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Heinz To Make And Distribute Ocean Spray

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Heinz will manufacture and distribute the Ocean Spray range of beverages and sauces in Australia from 1 March next year

The partnership will raise Heinz Australia’s share of the grocery ambient fruit juice/juice drink category in Australia to around 28%, and offers Ocean Spray – which currently has 85% of the cranberry beverage market – new opportunities for product innovation and expanded distribution.

The agreement covers Ocean Spray’s existing cranberry and other fruit juice drinks, cranberry sauces, Craisins sweetened dried cranberries and could extend to include new product formats in the future.

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Tuesday, August 22, 2:59 pm

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