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Martini Adds Two Sparkling Wines


Martini is adding new sparkling wines to its portfolio to meet consumer demand.

The two new variants will be launched alongside a complete packaging redesign of its classic Martini Asti.

Martini Prosecco and Martini Rosé will be imported and distributed in the UK for the first time to take advantage of the growth in premium sparkling wines, of which Italian sparkling wines are also a part.

“In response to the significant growth in the sparkling-wine sector we recognise the opportunity for a strong brand with credible sparkling-wine heritage to help grow the premium segment even further,” said marketing controller Mark Holdsworth.

The company is also significantly increasing investment behind its core sparkling wine, Martini Asti, with a complete packaging redesign by Italian design company Robilant Associati.

The new-look bottle features a silver metallic main front label with a matching silver neck.

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Saturday, January 20, 7:00 pm

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