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Minute Maid Introduces “Single-Serve” Juice Bottles


Minute Maid Enhanced (US) is introducing smaller “single-serve” bottles of three of its most popular varieties of juice.

New 12 fl oz shrink-wrapped single-serve bottles of Minute Maid Pomegranate Blueberry Flavoured 100 per cent Juice Blend of Five Juices, Minute Maid Pomegranate Lemonade and Minute Maid Strawberry Kiwi Flavoured Juice Drink are set to be introduced in supermarkets and other retailers from January 2010.

Mike Saint John, president at Minute Maid Business Unit, said: “By launching our most popular varieties of the Minute Maid Enhanced Juice and Juice Drink line in a chilled single-serve, we will continue to meet the needs of health-conscious consumers with a new, convenient package.”

The soft drinks are currently available in 59 fl oz PET (plastic) bottles.

“The new single-serve also allows consumers who are on the go to enjoy the delicious taste of Minute Maid anytime and anywhere,” said Mr John.

Last month Minute Maid launched its Enhanced Strawberry Kiwi Flavoured Juice Drink, which combines an extract from Yerba Mate (a plant native to South America that contains natural caffeine) with real fruit juice.

Minute Maid’s family of brands is produced and sold by The Coca-Cola Company (US).

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Thursday, January 18, 7:43 am

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