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Molson Coors And C&C Group Agree New Magners Contract

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Molson Coors UK and C&C Group have agreed in principle to extend the distribution contract for draught Magners in England and Wales.

It is planned that C&C Group will have the distribution rights for Scotland and Multiple On Trade (MOT) from 1st January 2010.

In 2008, Molson Coors agreed with the C&C Group to act as exclusive distributor for Draught Magners in the UK (excluding Northern Ireland) on trade. Following the acquisition by the C&C Group of the Irish, Northern Irish and Scottish assets of AB InBev, both parties have agreed to continue the existing arrangement and allow Molson Coors to help build the brand.

Tony Gibbons, director of sales at Molson Coors (UK) said: “Molson Coors (UK) track record in creating effective brand-building partnerships and strong routes to market were key to C&C Group’s choice of exclusive partner in developing draught Magners in the UK.

“We have demonstrated our ability to deliver distribution growth in the UK Free On Trade and as a result have introduced Draught Magners to thousands of customers and consumers and taken the brand into 17% distribution in that market place. We look to build on this momentum under the new agreement.”

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Sunday, August 20, 9:04 pm

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