New Brewing Museum To Open In Burton
A new brewing visitor centre and museum is set to open in Burton next year on the site of the old Coors facility.
The new complex – the National Brewery Centre – is due to open around the end of March and it is promised will be a “unique visitor attraction”.
The old Coors centre, formerly the Bass Museum, shut last summer, despite efforts to save it by local MP Janet Dean and an action group.
But thanks to a £200,000 donation from Coors, which still owns the building, the museum is set to be revived.
The museum will be opened and run by specialist visitor attraction firm Planning Solutions.
John Polglass, director of business and property services, Molson Coors, said: “Molson Coors has always been committed to finding an organisation that can provide a long term future for a brewing museum in Burton.
“Planning Solutions has a great track record in running visitor attractions and we are delighted to support their exciting plans to put Burton on the UK tourist map.”
Coors will also provide £100,000 annually for the maintenance of the buildings.
Planning Solutions has plans to introduce animatronics and ‘live’ actors to entertain and inform visitors in full historical character.
Bars and restaurants will also be incorporated in the plans for the new centre and be open to the general public and available for private bookings and live performances.
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