Bisleri has recently launched Vedica. Vedica positioned as ‘natural mountain water sourced from the Himalayas,’ will be available from January 1, 2010. The water is being sourced from a spring in Uttarakhand and will be bottled and packaged at Bisleri International’s plant in the same state. Vedica will be available in two packs – 500 ml and one litre.
Vedica will be retailed at select outlets, including fine dining restaurants, hotels, malls and grocery stores in big cities.
Ramesh Chauhan, Chairman, Bisleri International said, “People are willing to pay a higher price for products such as these and we feel there is a reasonably good demand for such ‘natural’ products.”