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C&C Unable To Rule Out Job Losses After Gaymer’s Purchase

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Stephen Glancey, chief operating officer of C&C Group, owner of Magners said he is unable to rule-out job losses as the result of its purchase of rival cider maker, Gaymer Cider Company.

Speaking at a press conference in Dublin, following the £45m acquistion, Glancey said that while a consultation was ongoing, the aim was to continue to develop both Magners and Gaymer’s brands, but cut costs by reducing funds spent on distribution.

Glancey added the move to acquire the Shepton Mallet-based cider maker from Constellation Brands was driven by a need to strengthen the business through a portfolio of products covering all sectors of the market.

Eighty per cent of Gaymers sales are to the off-trade. Sales of Magners fell two per cent in the six months to August 31, 2009.

The deal will double C&C’s cider production to three million hectolitres and make it the second biggest cider manufacturer in England, Ireland and Northern Ireland.

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Thursday, September 21, 12:14 pm

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