Coca-Cola Renews Partnership With Ecoist Handbag Maker
Ecoist, a handbag producer, has renewed its collection of women’s bags made from the labels from Coca-Cola beverage bottles.
The limited edition collection uses Diet Coke, Coke Zero and Diet Cherry Coke labels to make a variety of bags in different sizes and styles.
Ecoist first formed a partnership with Coca-Cola in 2007 and, since this date, over one million labels have been recycled.
The partnership has also led to more than 5,000 trees being planted through a programme called Buy a Bag, Plant a Tree.
Kelli Sogar, Coca-Cola’s global business development manager for licensing, said: “Continuing and expanding our partnership with Ecoist allows Coke’s global scale to truly impact up-cycling in a meaningful, holistic way.”
All of the beverage labels used in the handbags are are cut, folded and stitched together by hand in Peru.
As part of Coca-Cola’s commitment to becoming a more eco-friendly company, it announced earlier this year that all of its new vending machines and coolers are to be hydrofluorocarbon-free by 2015.
Tags | coca-cola company, News, soft drinks, usa
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