Categorized | News, Non-Alcoholic

Coca-Cola Renews Sponsorship of Nigeria Football Federation

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Coca-Cola has renewed its sponsorship of the Nigeria Football Federation.

The soft drinks giant has signed a N555 million (£2.3 million) deal which makes the brand the official drink of all of the national teams for the next five years.

This agreement will see Coca-Cola pay 200 per cent more per year than it did in its previous sponsorship package, which was just N48 million per annum.

AllAfrica.com reported that Nigeria Football Federation’s president Alhaji Sani Lulu Abdullahi said: “We met little money from sponsors but today we have been able to attract more sponsors and the value of our football has also increased to over N1 billion and we expect more.”

The Nigerian Bottling Group (NBG) produces and distributes a number of Coca-Cola brands in Nigeria, including Coca-Cola, Sprite and Fanta.

NBG began as a small family-owned company and now claims to be the main bottler of non-alcoholic beverages in Nigeria.

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Tuesday, September 26, 11:05 am

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