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Coca-Cola Supports Relentless with Documentary-Style Campaign


Coca-Cola is promoting its Relentless energy drink with a a series of documentary-style ads which follow contemporary artists pushing themselves to their limits.

The company launched today a series of eight branded 30 second spots on Channel 4. The activity is supported by a competition running on the C4 website to win a European heli-boarding weekend.

A series of 30 second MPU ads, secured by Vizeum with media partner MPORA, accompany a social media drive designed to enhance online awareness.¬†Consumers can visit the Relentless on-line community, ‘The Order’, for news, prizes and to view a long form version of the film in HD.

The documentary has been inspired by the work of Renaissance painter, sculptor and architect Giorgio Vasari and written and directed by Erasmus. Lives of the Artists uniquely showcases artists from three very different domains within one film.  It follows British punk rock band Gallows, snowboarder Xavier De La Rue and British surfers Tom Lowe, Mickey Smith and Fergal Smith.

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Tuesday, January 23, 1:23 pm

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