Categorized | News, Spirits

Diageo Team Paints The Globe Baileys Red


UK. Baileys Visibility Day, organised by Diageo Global Travel and Middle East (GTME) successfully delivered a colourful vision of the world’s number one liqueur in travel retail outlets across the globe.

The key visual was the ‘Baileys bow’ – the four colours of bow that adorn the festive season’s Baileys bottles.

The bows’ vibrant colours were developed to align with the brand family: Original (red), Mint Chocolate (green), Crème Caramel (orange) and Coffee (bronze).

More than half a million will be placed on bottles over the holiday.

With activities at over 50 key travel retail locations, highlights of the annual Baileys Visibility Day included:

Asia Pacific

As 19 November dawned across the region, the teams were determined to give the day a stunning launch amid friendly rivalry to deliver the biggest impact.

Diageo GTME Asia Pacific Regional Director Jay Woo commented: “The Baileys activation this holiday season is easily the biggest ever in Asia and we have increased the size of our teams by around +400% over last year’s activity.

“We are reaching more markets, using more space and have secured additional visibility slots running promotions with key customers in Australia, Thailand, Hong Kong and Taipei. With around 30,000 bows we are confident that we will deliver stunning visibility for Baileys right across the region.”

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Saturday, January 20, 4:43 pm

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