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Drinks Americas Sells First $150,000 of Icon Brands to Israel in Third Quarter


Drinks Americas Holdings, Ltd., (OTC Bulletin Board: DKAM) (“Drinks Americas” or the “Company) announced today that it has sold $150,000 of the Company’s iconic brands to its partner, H. Pixel International Trade Ltd., in Israel. This revenue will be reported in the current third quarter ending January 2010 for Drinks Americas. In addition to this first order shipping immediately, the companies concluded the final contract amendments with H. Pixel in Israel that call for a guaranteed minimum of $175,000 in fees and payments annually for the next 15 years totaling approximately $3 million to Drinks Americas with the added potential for certain incremental bonuses for additional volumes or product additions. Drinks Americas has also received a $90,000 deposit against the next three years as a guarantee. Under the terms of the agreement, H. Pixel will pay for production, marketing and inventory apart from the annual guaranteed payment.

J. Patrick Kenny stated, “This transaction reflects our success in unlocking the value of our iconic trademark brands. We think we can replicate these types of transactions with our portfolio with various strategic partners. We are very excited about this specific sale which represents both sales revenue this quarter and a revenue stream of approximately $3 million in fees to Drinks Americas over the next 15 years.”

About Drinks Americas Holdings, Ltd.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas’ portfolio of premium alcoholic beverages includes Olifant Vodka, Trump Super Premium Vodka and Willie Nelson’s Old Whiskey River Bourbon, Rheingold Beer, Kid Rock’s BADASS Beer and Aguila Tequila. The company also has a partnership with Universal Music’s Interscope, Geffen, A&M Records to jointly develop and launch beverage products.

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world’s leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several beverage industry transactions.

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