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Fonterra’s Milk Brand Gets Public To Vote on New Flavour


Fonterra’s flavoured milk brand SupaShake is the latest to launch a competition asking the public to vote on a new flavour variant.

It has launched the Flavour Crusaders campaign, where it has chosen three young consumers, dubbed ‘Crusaders’, to each push a new flavour variant, arming them with a $100,000 marketing budget to drive consumers to a website to vote for their favourite flavour and favourite Crusader.

The campaign is being managed by SupaShake’s agency Morph Marketing. The three Crusaders are primarily investing in below-the-line activity, recently heading to Queensland to target school leavers during Schoolies Week.

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Saturday, January 20, 6:56 pm

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