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Heineken Boss Takes On Role at Kraft Foods

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Heineken boss Jean-Francois van Boxmeer has been appointed a non-executive director at Kraft Foods – the US food giant behind a £10bn hostile bid for Cadbury.

As chief executive at the global beer giant, van Boxmeer was instrumental in the firm’s £7.8bn bid for Scottish & Newcastle (S&N, now Heineken UK) last year.

Van Boxmeer’s appointment will have no impact on his role at Heineken.

Experts have drawn parallels between the fight for S&N and the Kraft-Cadbury battle. Like Cadbury, which dismissed Kraft’s offer as “derisory”, S&N first rejected Heineken’s approach.

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Wednesday, September 20, 12:59 pm

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