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Naya Waters First Bottled Spring Water Company to Introduce 100% Recycled Plastic Bottle


Canada-based Naya Spring Water announced today it is the first bottled
spring water company in the world to use 100 percent recycled plastic in
its bottles. Recycled plastic, or rPET, is made from plastic that was
previously used as packaging, then recycled and processed to create new

    Less Waste

    After seven years of R&D, Naya's 100 percent rPET (recycled polyethylene
terephthalate) bottles are engineered to utilize plastic waste, which
otherwise could end up in landfills. The rPET plastic used in Naya's new
bottle is FDA approved and meets the same rigorous safety standards as
virgin plastic bottles. Naya's pure spring water will be available in the
new bottles in the New York City area beginning this month and the rest of
North America in early 2010.

    "We're proud to be the first major spring water brand to introduce 100
percent recycled plastic bottles, which is a win for the environment as
well as for consumers who enjoy bottled water and want to reduce their
impact," said Daniel Cotte, president of Naya Waters, Inc. "This
innovation is another demonstration of our commitment to put the
environment at the heart of Naya's company strategy."

    Less Carbon

    Having led the movement to 25 percent and 50 percent rPET last year and
this, Naya is also the first Canadian company to have had the carbon
footprint (full product lifecycle) of some of its products certified by
the Carbon Trust, an independent leader in measuring companies' carbon
footprints. While turning a used plastic bottle into a clean, reusable
bottle requires energy and emits carbon, using 100 percent rPET versus
virgin plastic significantly reduces both. Specifically, Naya reduces the
full lifecycle carbon footprint of its 1.5 liter bottle by 30 percent when
using 100 percent rPET versus the same bottle made with virgin plastic, as
certified by the Carbon Trust.

    "In our work with Naya, we have been impressed by their commitment to
fighting climate change. The 100 percent rPET bottle represents a
significant reduction in carbon over virgin plastic and we applaud this
important step," said Euan Murray, General Manager, Carbon Footprinting at
the Carbon Trust.

    Naya's commitment to innovation allows the company to set a new standard
for the industry. The company estimates that if just 10 percent of the US
beverage industry adopted 100 percent rPET for its plastic bottles, the
reduced use of virgin plastic would save 715,000 barrels of oil per year.

    Naya's Sustainability Commitment

    The launch of Naya's 100 percent rPET bottle further demonstrates the
company's leadership to move the bottled water industry to be more
sustainable as a whole. In addition to reducing the impact of bottle
packaging, the company has focused its efforts in three other key areas:
water quality and conservation of natural resources, minimizing
operational impact and recycling.

    Through its relationship with 1% for the Planet, Naya gives 1 percent of
total revenues to environmental programs and created the NAYA Waterways
fund with the 'Fondation de la Faune du Quebec,' a nonprofit organization
committed to wildlife conservation. The NAYA Fund is currently helping to
revitalize six rivers and streams in Quebec.

    Operationally, Naya currently recycles 96 percent of waste from its plant,
including paper, cardboard and plastic. To encourage broad recycling
adoption, Naya supports education programs, including a project in
partnership with waste management experts Consortium Echo-logique that
introduces pilot programs to collect recyclable waste in pedestrian
streets. Naya is also a founding member of 'Table pour la recuperation
hors foyer' (TRHF), a Canadian non-profit whose mission is to develop and
implement large-scale recycling programs in out of home channels.

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Monday, December 11, 7:26 am

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