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Magners manufacturer to Buy up English Brands

magners-cider

The C&C Group plc, who produce Magners Cider are to acquire the UK cider assets of The Gaymer Cider Company and Constellation Brands Inc. for 45 million pounds

The Gaymer Cider Company is an English company who produce the brands Blackthorn, Olde English and Gaymers ciders, while Constellation Brands Inc. based in Victor, New York is the leading producer of premium wines in the world. The transaction will give the C&C Group a broad portfolio of UK cider brands, a new cider production facility in Somerset and a distribution warehouse in Bristol.

The deal is expected to be complete by mid-January 2010, following consultation with employees. As well as giving the Magners producer control over the Blackthorn, Olde English and Gaymers brands, C&C will also receive a range of value cider brands and ‘own label’ products for UK grocers.

A STRONG POSITION

C&C believes that the deal will strengthen the company’s position in the UK cider market as well as broadening its product range, and expect the new acquisitions to start generating money immediately on completion of the deal.

Tony O’ Brien, Chairman of C&C said: “The acquisition of The Gaymer Cider Company provides us with established and well invested brands. The acquisition enhances our product portfolio, creates operating synergies and delivers value for our shareholders.”

John Dunsmore, CEO of C&C Group, added: “We are pleased to announce our agreement to acquire The Gaymer Cider Company at a price which we consider to be highly attractive for our shareholders. This transaction strengthens our position within the world’s largest cider market and broadens the scope of the Group’s existing cider offering.”

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Sunday, August 20, 9:08 pm

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