Molson Coors, NWT Enterprises To Launch Coor Light In Trinidad, Tobago
Other markets where it is being launched include Costa Rica and Curacao Bonair
Molson Coors Brewing and NWT Enterprises have partnered to introduce Coors Light in Trinidad and Tobago to be available in supermarkets, convenience stores, bars and casual dining restaurants throughout the US and 10 countries across the Caribbean.
The company said that the introduction of Coors Light to the Trinidad and Tobago market is part of a global expansion strategy. Other markets where Coors Light is being launched include Costa Rica and Curacao Bonaire. Coors Light is available in 25 countries, including Costa Rica, Mexico, Panama, Ireland, and China.
The company said that beginning this month, retailers in Trinidad and Tobago will carry Coors Light bottles and cans. All packages will feature mountains on the label with thermochromatic ink that turns blue when Coors Light is chilled.
Paul Mendieta, managing sirector for Mexico, the Caribbean and Central America at Molson Coors, said: “We are proud to partner with NWT and excited about the opportunity to bring the world’s most refreshing beer to beer drinkers across these beautiful islands.
“Beer drinkers across the Caribbean are flocking to Coors Light as a uniquely refreshing beer and we are confident that with these kinds of distribution partnerships, combined with the distinctive brand promise of Coors Light, we will continue to grow this brand globally.”
Tags | beer, costa rica, molson coors, News
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