Archive | December, 2009

Bisleri launches premium water brand Vedica

Bisleri launches premium water brand Vedica

Bisleri has recently launched Vedica. Vedica positioned as 'natural mountain water sourced from the Himalayas,' will be available from January 1, 2010. The water is being sourced from a spring in Uttarakhand and will be bottled and packaged at Bisleri International's plant in the same state. Vedica will be available in two packs - 500 ml and one litre. [...more]

News, Non-Alcoholic

Coca-Cola Renews Sponsorship of Nigeria Football Federation

Coca-Cola Renews Sponsorship of Nigeria Football Federation

Coca-Cola has renewed its sponsorship of the Nigeria Football Federation. The soft drinks giant has signed a N555 million (£2.3 million) deal which makes the brand the official drink of all of the national teams for the next five years. This agreement will see Coca-Cola pay 200 per cent more per year than it did in its previous sponsorship package, which was just N48 million per annum. AllAfrica.com reported that Nigeria Football Federation's president Alhaji Sani Lulu Abdullahi said: "We met little money from sponsors but today we have been able to attract more sponsors and the value of our football has also increased to over N1 billion and we expect more." The Nigerian Bottling Group (NBG) produces and distributes a number of Coca-Cola brands in Nigeria, including Coca-Cola, Sprite and Fanta. NBG began as a small family-owned company and now claims to be the main bottler of non-alcoholic beverages in Nigeria. [...more]

News, Non-Alcoholic

Suntory to sell soft drinks in Guangdong, China

Suntory to sell soft drinks in Guangdong, China

Suntory Holdings has announced that it is to sell its soft drinks in the Chinese province of Guangdong in 2010 with the aid of US food and drink giant PepsiCo. Two of the Japanese beverage company's dairy-based drinks will be the first of Suntory Holdings' products to be marketed in the region. The company said it hopes to increase sales in China to 20 billion yen (£136.1 million), which is five times the amount it made in 2009. Suntory was founded in 1899 and its business portfolio now includes alcoholic and soft beverages, foods and flowers. In November, Suntory Holdings announced it had completed the acquisition of the Orangina Schweppes Group. It said that this acquisition will provide it with a "solid platform" in the European soft drinks business. [...more]

News

Southern Wine&Spirits of Kentucky and Pernod Ricard USA Partner to Battle Hunger across Kentucky

Southern Wine&Spirits of Kentucky and Pernod Ricard USA Partner to Battle Hunger across Kentucky

Southern Wine & Spirits of Kentucky, a division of Southern Wine & Spirits of America, Inc. (Southern)-the largest distributor of wine and spirits America with a presence in 29 states-has recently partnered with Pernod Ricard USA-a leading supplier of spirits and fine wine in the United States-in support of a statewide charity, Kentucky Harvest, to bolster the fight against hunger across the state (see also Southern Wine & Spirits of America, Inc.). The anti-hunger campaign-entitled "In An 'Absolut' World, No One Goes Hungry"-was a collaboration of Pernod Ricard, Southern and Kentucky Harvest, a non-profit group offering nutritional assistance to needy Kentucky families. Southern and Pernod Ricard raised funds for Kentucky Harvest's programs by donating a percentage of the sale of each bottle of Absolut Vodka purchased in retail stores and restaurants throughout the Commonwealth. One unique feature of Kentucky Harvest's program is its self-supporting philosophy where funds raised in a particular community are channeled back-in the form of nutrition support-to that same community. [...more]

News, Spirits, Wines

Suntory to Sell Drinks in China Through PepsiCo Alliance

Suntory to Sell Drinks in China Through PepsiCo Alliance

Suntory Holdings Ltd. plans to sell beverages in China from next year through a distribution alliance with PepsiCo Inc., Suntory spokeswoman Aya Takemoto said. The companies plan to sign a contract next month to allow two Suntory dairy products to be distributed through regional PepsiCo-affiliated sales companies, she said. Suntory aims to increase Chinese beverage sales fivefold to 20 billion yen ($219 million) in 2012 from 2009 through the alliance with PepisCo, Nikkei English News reported earlier. [...more]

News, Non-Alcoholic

Heineken Buys Remaining Globe Debt

Heineken Buys Remaining Globe Debt

Heineken, the world's third largest brewer, has acquired all the remaining debt of the Globe Pub Company and in the process made a £193m accounting gain. The brewer, which had previously agreed to buy the troubled operator's 425 pubs, said that it had purchased syndicated Globe debt at a discount to the £175m face value. The company has now bought up all of Globe's £230m debt, which had been a liability on its balance sheet. Heineken also said that it had written down the value of its pub business in the UK by Eu80m due to falling property prices and beer sales, as well as the impact of acquiring the Globe portfolio. In October, Heineken announced that it would takeover Globe's pubs in late 2010 after acquiring the company out of receivership for £180m through a holding company called EBP Pub Company [...more]

Beer, News

Vettel Agrees New Points System Not Radical

Vettel Agrees New Points System Not Radical

Sebastian Vettel agrees with Norbert Haug that the changes to F1's scoring system for 2010 are not as radical as was interpreted by some. Mercedes' competition boss Haug said earlier this month that the new points system actually does not involve a greater reward for winning. "As before, second place receives 80 per cent of the points of the winner, and third place gets 60 per cent (of the winner's points)," he said. Speaking to Austria's Servus TV, Red Bull driver Vettel agrees. [...more]

News, Non-Alcoholic, People

State Accuses Brewers of Spiking Their Beer

State Accuses Brewers of Spiking Their Beer

The country's top drug and alcohol specialist on Friday accused brewers of adding pure alcohol to their products, a charge rejected by firms in their latest spat with regulators. "In general, [Russian] beer and canned low-alcohol cocktails are a pure chemical weapon. Alcohol is added at a certain stage ... to make it stronger," said Yevgeny Bryun, the Health and Social Development Ministry's top substance-abuse official, Interfax reported. The government has tripled excise duties on beer as part of President Dmitry Medvedev's campaign to curb alcohol abuse, a measure that brewers complain will lead to mass layoffs. [...more]

Beer, News

Southern Wine & Spirits Expands To Indiana

Southern Wine & Spirits Expands To Indiana

Southern Wine & Spirits, a distributor of wines and spirits, had obtained a wholesaler's permit to operate in Indiana. This follows the approval of Southern's application by the Indiana Alcoholic & Tobacco Commission (IATC). Wayne Chaplin, president and chief operating officer of Southern Wine & Spirits, US , said: "Having gained this approval, our expectation is that Southern Wine & Spirits of Indiana once established, will begin to bring the highest levels of sales, service and distribution excellence to the state of Indiana. [...more]

News

Budweiser American Ale Taps World Champion Kayaker

Budweiser American Ale Taps World Champion Kayaker

Budweiser American Ale has enlisted Olympian and four-time world freestyle kayaking champion Eric Jackson as an ambassador for the brand. Beginning next year, Jackson will appear in Budweiser American Ale print and point-of-sale marketing, and the brand will have a presence at professional kayaking events throughout 2010. Budweiser American Ale will also host private training sessions with Jackson, offering both experienced and novice kayakers alike the chance to learn from the most successful competitive kayaker in history. [...more]

Beer, News, People

Hook Norton’s Double Stout Returns To Pubs

Hook Norton’s Double Stout Returns To Pubs

Hook Norton's Double Stout will return to pubs in January - it is the first beer in the firm's 2010 Brewers Selection. A range of 11 craft-brewed beers will be available throughout the year. Hook Norton managing director James Clarke said Double Stout's recipe might be a hundred years old, but its "taste and flavour is modern and fashionable". The stout recently won gold in the prestigious International Beer Challenge, and the 4.8% abv beer is described as a smooth, full-bodied stout with a refreshing hoppy aftertaste. [...more]

Beer, News

New €2.9m Irish whiskey Distillery To Open

New €2.9m Irish whiskey Distillery To Open

The owners of Irish brewer and pub chain Porterhouse Group are spending €2.9m (approximately £2.58m) to create the Dingle Whiskey Distillery. Oliver Hughes, Liam LaHart and new partner Kerry businessman Jerry O'Sullivan are in the process of raising money through a Business Expansion Scheme to help fund the move. The promoters hope to close scheme by the end of the year. The company expects to be profitable from 2012, with a portion of profit from a visitor centre. There are currently three distilleries operating in Ireland - Bushmills which is owned by Diageo, Midleton owned by Pernod Ricard and Irish Distillers, and Cooley who are independently owned. [...more]

News, Spirits

Wednesday, December 13, 1:06 pm

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