Categorized | Beer, News

Tsingtao Becomes Exclusive Chinese Beer of Quicken Loan Arena


Tsingtao Brewery has signed a multi-year agreement with the NBA Cleveland Cavaliers to become the exclusive Chinese beer of Quicken Loan Arena, the Cavaliers home court.

In addition to being the exclusive Chinese beer of Quicken Loans Arena, the partnership also includes LED signage during Cavaliers games, permanent signage inside Quicken Loans Arena for all arena events, basket pole pad signage for Cavaliers games, ad placement in the Cavaliers official game night program, a strong presence on Cavaliers digital properties and more.

“Tsingtao’s partnership with this NBA team is a great way for the No. 1 Chinese beer in the U.S. to gain exposure and increase sales,” says Paul Verdu, vice president of markeing for Crown Imports, the exclusive U.S. importer for Tsingtao.

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Sunday, December 17, 5:40 pm

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