Categorized | News, Non-Alcoholic

Venom Energy Drink Signs Multi-Year Sponsorship With Andretti Autosport


Venom Energy drink announced today it has signed a multi-year sponsorship with Andretti Autosport to continue as primary sponsor of the #26 car driven by Marco Andretti. Venom Energy will activate the partnership with in-store merchandising, consumer sweepstakes and retail appearances.

“We are excited to be back on board with Marco Andretti and Andretti Autosport,” said Russ Schleiden, brand manager of Venom Energy. “We look forward to bringing the Venom Energy drink and Marco Andretti partnership to life for our fans on the track as well as at retail.”

“Dr Pepper Snapple Group has been a great partner of Andretti Autosport for a number of years,” said Michael Andretti, the team’s chairman, president and chief executive officer. “We are excited to extend the Venom Energy drink relationship to a multi-year deal that will hopefully lead Marco to the winners circle for many years to come.”

Venom Energy is an energy drink in the Dr Pepper Snapple Group portfolio and delivers hardcore energy in unique and delicious flavors not typically associated with energy drinks. Available in fruit punch, mango, regular and low calorie.

“I’m very excited to have Venom Energy back with me,” said Marco Andretti. “I know the Venom Energy crew feels just like me, and can’t wait to get back to the track and get going for 2010. We’re ready to go to the next level, and I’m going to take Venom Energy with me.”

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Tuesday, January 23, 5:52 pm

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