Archive | January, 2010
Carlsberg , the world's fourth-biggest brewery, said around 600 of its brewery workers and drivers in Denmark went on strike on Friday over pay, halting its beer production in the country.
The 3f union initiated the strike after the firm informed it there would be no local pay rises for blue collar workers this year following a weak Danish market in 2009, Carlsberg spokesman Jens Bakke said.
"Shift workers are being informed as they arrive at work, and some of them have chosen to go home," said Bakke. "That means we are not producing (beer)." [...more]
An asteroid is about to hit Earth? Drink some Bud Light. Your plane crashes on an island? Drink more Bud Light. Really love Bud Light? Why not build your house with cans of it ... and then drink up?
Longtime Super Bowl advertising leader Anheuser-Busch returns to humor next month to sell its drinks after a more, well, sober outing last year.
The brewer's five minutes of commercials during this year's game Feb. 7 include straightforward humor: A man skips his softball game to attend his wife's book club because she's serving Bud Light.
But most of the likely spots tend toward the outlandish: Townspeople form a human bridge when the real one is out to assure safe delivery of Budweiser. In another, men talking on the phone in Auto-Tune -- a pop-music effect that can make voices sound robotic -- are excited they have Bud Light to "make the party right." And there's the requisite TV reference: People stranded on an island happily drink Bud Light in a nod to the hit show "Lost."
While other major advertisers such as General Motors Corp., Pepsi and FedEx stayed on the sidelines this year to recuperate from the down economy, Anheuser-Busch is increasing its Super Bowl presence by 30 seconds. The average 30-second spot sells for $2.5 million to $2.8 million this year. From 1990 to 2009, Anheuser-Busch spent $311.8 million on the event, according to Kantar Media. [...more]
Pilsner Urquell has launched its search for the Pilsner Urquell UK Master Bartender.
The winner will go on to compete for the title of Pilsner Urquell International Master Bartender of the Year in the Czech Republic.
The licensee of the winning premises will also atend the awards ceremony and visit the brewery in Pilsen.
The competition, which is free to enter and open to all draught stockists of Pilsner Urquell, tests bartenders' knowledge of Czech lager history and the storage, pour and presentation standards of the beer [...more]
Diageo has launched a new Buchanan's Scotch whisky in Mexico.
Buchanan's Master is a new blended Scotch that sits between Buchanan's 12 year old and Buchanan's 18 year old.
The product is currently being test-marketed in Monterrey, Mexico, and the company hopes to roll it out across Latin America and the Caribbean. [...more]
Increases Bring Canada Dry Distributors to a Total of Four, Covering New York, New Jersey, Pennsylvania, Delaware, Maryland, and Virginia
Skinny Nutritional Corp. (OTCBB: SKNY), the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that it has entered into a distribution agreement with Landover, MD-based Canada Dry Potomac Corporation. Under the agreement, Canada Dry Potomac will bring Skinny Water to stores in Maryland, Washington, D.C., and Virginia.
With corporate headquarters in Landover, Maryland, three additional satellite locations: Glen Burnie (MD), Springfield (VA), Richmond (VA), and over 40 years experience in the beverage distributing industry, Canada Dry Potomac will be adding Skinny Water to its current portfolio of leading New Age and soft drink beverages, including Snapple®, Arizona®, Canada Dry®, Sunkist®, A&W®, and 7-Up®. Skinny Water will be distributed in an area expanding Maryland, D.C., and Virginia.
Carlsberg UK is relaunching its Tetley's Huntsman cask ale emblem as part of a £3m investment.
The Huntsman will appear on all Tetley's cask marketing material including glassware and pump clips throughout the coming months before it fronts a big outdoor campaign later this year.
"The Huntsman is at the very heart of what Tetley's cask ale is all about," said director of brands at Carlsberg UK Paul Davies.
"The Huntsman signifies quality and heritage. In many ways he never went away - but he is now back: front and centre again where he belongs.
The company has also confirmed that it will roll out four seasonal cask ales over 2010, finishing with Christmas beer Northern Cracker.
Diageo is planning to move into the growing world-beer category, starting with a UK push for Windhoek lager.
The company has a 14.6% stake in Namibia Breweries, which owns the brand, and signed a 10-year deal for the global distribution rights last year.
UK managing director Simon Litherland said the move was part of a wider move for Diageo to "participate more broadly" in the beer category outside of key brand Guinness.
"Windhoek lager is the biggest beer brand in Namibia and with the world beer category growing in the UK we think it's a big opportunity for us.
"Diageo has a very interesting beer portfolio across the world, which includes brands such as Tusker, Kilkenny and Senator," he added.
Litherland said that wine and new brand Arniston Bay, which the company has just added to its wine portfolio as part of its Percy Fox business, is another opportunity for the company and he also promised a relaunch of the Piat D'Or range soon. [...more]
An Italian sparkling wine brand that dates back to 1961 is to be distributed in the UK.
CWF has recently been appointed as the sole UK distributor of Berlucchi Cuvée, the brand of Metodo Classico-produced sparkling wine.
The brand will be available in two premium styles - Berlucchi Franciacorte Storica '61 Brut and Berlucchi Cuvée Imperiale Max Rosé.
The drink, which was first produced in 1961, uses Pinot Noir and Chardonnay grapes. Once bottled, the Metodo Classico secondary fermentation process begins.
"Italian sparkling wines such as Prosecco continue to capture the UK's hearts. Consumers are ready to step up to the next level with Metodo Classico," said CWF marketing manager, Vicky Lee. "Champagne sales in December were buoyant - consumers still want to celebrate the festive season with Champagne and sparkling wines. [...more]
Aspall Suffolk Cyder is the first to be available aboard the Cunard ocean liner fleet as part of a move into the premium on-trade.
The draught cider (5.5% abv) is already available on the Queen Victoria, Queen Mary 2 and will be sold on the Queen Elizabeth when it is fully-constructed in autumn 2010.
"We are delighted that Aspall Suffolk Cyder is now on board the world's best ocean liners and we are pleased to be able to enhance consumers' voyages with a quality cyder which is made from 100% apple juice," said Aspall commercial director Geoff Bradman. [...more]
Foster's Group has announced the appointment of John Pollaers to the role of managing director, Carlton and United Breweries, reporting to the CEO, Ian Johnston. Pollaers will commence in the role on 7 April 2010.
He has experience in the alcohol beverages industry across Australia, Asia Pacific and Europe.
His most recent role was president, Asia Pacific with Diageo, based in Singapore and working across 17 regional markets including China, India, Korea, Japan, South East Asia and Australasia. Pollaers was also a member of the Diageo Global Executive Committee. [...more]
UK beer sales show signs of lifting out of the recessionary slump as 2009 fourth quarter results show the lowest fall for two years.
The British Beer & Pub Association's (BBPA) latest UK Quarterly Beer Barometer shows that total sales - pubs and supermarkets - for the last three months of 2009 fell by 3.6 per cent, the lowest fourth quarter fall since 2006. Sales for the whole of 2009 fell by 4.2 per cent, compared with 5.5 per cent in 2008.
Sales in pubs, bars and restaurants were down 5 per cent in the final three months of 2009 compared with the same period in 2008 - the lowest final quarter fall since 2006. Sales for the whole of 2009 were down 5.2 per cent - an improvement on the 9.3 per cent slump in 2008 and 6.5 per cent fall in 2007.
Beer sales in supermarkets and shops declined by 2.1 per cent in the final three months of 2009, compared to a fall of 6.4 per cent in the same period in 2008. In the year as a whole, however, off-trade sales fell by 3.1 per cent - the largest fall since records began in 1978.
Despite signs of stabilisation within the sector, these declines are still having a significant effect on Government revenues. Income from beer tax in 2009 is down £258 million compared with 2008, despite duty rates being considerably higher.
Brigid Simmonds, BBPA chief executive, said: "These figures show a sector starting to claw its way out of a recessionary slump.
"They also signal the most significant driver of problems in the pub sector over the last 12 to 18 months has been the down turn in the economy and the slide into recession, along with duty increases of over 20 per cent. As the economy moves into recovery, so will the beer and pub sector. In fact, as in previous recessions, it may emerge first and fastest. [...more]
Hawaiian Springs water has partnered with Inter-Islands Distribution Ltd. to expand its business in the Asian marketplace.
With the support of Inter-Islands Distribution Ltd., Hawaiian Springs will expand its availability to Hong Kong, Macau, China, Taiwan, Singapore, Philippines, Malaysia, Thailand, Brunei Darussalam, Cambodia, Indonesia, Laos, Myanmar, Vietnam, India and Korea, as well as Australia. Mahesh Harilela, chairman of Inter-Islands Distributions Ltd., will oversee marketing and distribution of the premium bottled water.
"As we continue our successful expansion on the US mainland, it is a natural progression for us to expand globally-especially into the Asian market where there is a natural affinity for Hawaiian products and culture," says Rick Hadley, chairman and CEO of Hawaiian Springs. "Hawaiian Springs has had limited, but extremely successful, market distribution in Japan and Taiwan up to this point. We are thrilled to be working with Inter-Islands on this expansion." [...more]