Categorized | Beer, News, Wines

Asia Pacific Takes To Wine


Wine sales in the Asia Pacific region are predicted to rise by 25% to nearly 1.3 billion nine-litre cases by 2013.

The region is already the world’s largest spirits market, accounting for 47% of global consumption 2006. The forecast growth in wine outstrips that of North America, which is expected to grow by 7.6% while mainland Europe is expected to show negligible growth.
The forecasts come from IWSR (the International Wine & Spirits Report) which was commissioned by Vinexpo, the wine and spirit trade-only exhibition organisers. Vinexpo Asia-Pacific opens in Hong Kong on May 25.
The value of grape wine sales in Asia Pacific is forecast to grow from US$4.75bn to $6.4bn by 2011.
Robert Beynat, Vinexpo’s ebullient chief executive, said that it is the aim of Hong Kong to become the “wine hub of Asia”. Wine consumption in Hong Kong alone is forecast to attain 33 million bottles, more than 70% of which is expected to be red wine.
The ISWR report is said to cover China, Hong Kong, India, Japan, Malaysia, the Philippines, South Korea, Taiwan, Thailand and Singapore.
“Asia is the future,” Beynat said at a press briefing on Thursday and Hong Kong is in the middle of all of the Asian markets. Japan remains the overall number one market followed by China and Korea.”

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Saturday, January 20, 9:07 am

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