Categorized | News, Non-Alcoholic

Calypso launches new Disney-Pixar’s Toy Story 3 soft drink

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Calypso has launched a new juice and natural mineral water drink to coincide with the release of Disney-Pixar’s Toy Story 3 in 3D.

The independent soft drinks company is now taking orders for the beverages so that retailers can stock-up in time for the release of the film, Talkingretail.com reports.

Existing Disney movie drinks have been a big hit in the UK, Richard Cooke, Calypso’s sales and marketing director told the website.

He said that Toy Story 3 has a “large and loyal following” that he expects will create high volume sales of the new beverages.

“Our Disney licensed product sales also showed a very healthy 79 per cent increase last year and this category is set to grow despite the adverse trading conditions,” Mr Cooke added.

Calypso currently produces a number of Disney licensed beverages, including High School Musical Flavoured Waters, Winnie the Pooh Juicy Water and Disney Pixar Sugar Free Freezepops, which come in four flavours.

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Monday, November 20, 12:03 am

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