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Coca-Cola To Boost Incomes of African farmers

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The Coca-Cola Company has launched a partnership which will enable over 50,000 small fruit farmers in Uganda and Kenya to increase their productivity.

Along with non profit TechnoServe and the Bill and Melinda Gates Foundation the soft drinks company will help the African farmers to double their incomes by 2014.

The four-year, $11.5 million (£7.13 million) partnership will enable mango and passion fruit farmers to be a part of Coca-Cola’s supply chain for the first time.

“By partnering with tens of thousands of local farmers, we can help increase their incomes while meeting our needs for locally sourced fruit, benefiting both the community and our business,” said Nathan Kalumbu, Coca Cola’s east and central Africa business unit president.

The Gates Foundation provided TechnoServe with a $7.5 million grant, the Coca-Cola Company provided $3 million, and $1 million was provided by bottling partner Coca-Cola Sabco.

Brands owned by the Coca-Cola Company include energy drinks such as Burn, carbonated beverages such as Fanta and juices such as Bright & Early.

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Saturday, September 23, 12:28 am

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