Gatorade is to reward active men and women across the UK this year with a promotion called Gatorade Gives Back.
Active and committed individuals will be rewarded with prizes worth over £1 million in total, including top sports equipment, music downloads and sporting holidays.
Consumers have to collect codes from promotional packs of Gatorade and input them on the drink’s website or via text message.
The codes can be used to cash in on a wide range of sports-related rewards from companies including New Balance, Power Music, Neilson Active Holidays and the National Magazine Company.
There will also be a prize draw every week and the winner will win one of the top 52 prizes such as the chance to train with Olympic athletes and tickets to sporting events.
Adam Draper, Gatorade brand manager, said: “We hope to get as many people involved as possible with schools, clubs and athletes taking full advantage of the fantastic rewards that are available.”
Earlier this month PepsiCo announced that it was donating $1 million (£611,920), bottles of Gatorade and other products to the victims of the earthquake in Haiti.