Categorized | News, Non-Alcoholic

Irn-Bru Makers AG Barr To Install £2.5m Wind Turbine At Factory


FIZZY drink Irn-Bru is to be made by wind power.

Manufacturers AG Barr are to build a 400ft-high turbine to provide most of the electricity needed for production.

They have been given planning permission for the £2.5million turbine at their Cumbernauld plant.

It will dominate the 50-acre site and provide up to 60 per cent of the energy required.

Chief executive Roger White said: “We have gone through a lot of loops and hoops and trials and tribulations on the planning front but we finally got it.

“It is a lot of money and the return on investment oscillates in terms of what you are paying for your power.

“But it is our intention to continue with the project and go ahead with it.

“The whole sustainability and environment thing is very important to us – but it is not important to us because it is trendy.

“We’ve been a sustainable-focused business for decades when it wasn’t very bankable in terms of its importance.”

Environmental groups have praised the company. Director of WWF Scotland Richard Dixon said: “We all need to think about where our energy comes from and lots of companies are thinking about how efficiently they use energy and where their energy is produced.

“With oil prices going up, every company should be thinking how can it become a little more self-sufficient.

“Barr have always been an innovative company in terms of their public image – such as their very clever advertising which has paid off for them.

“I hope they make some play of this as well. When you are drinking Irn-Bru you can be satisfied that at least a large part of the energy used to make it comes from a renewable source.”

The Barr family have been making fizzy drinks in Scotland since 1880.

Their famous slogan “Made in Scotland from girders” came from comparisons to the girders used to build the Forth Bridge.

Despite the recession, they reported pre-tax profits of £13.5million in September, an increase of almost 20 per cent.

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Saturday, January 20, 6:42 pm

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