Laphroaig(R) Islay Single Malt Scotch Whisky Announces Sponsorship of 2010 United States Curling Association
Laphroaig Islay Single Malt Scotch, the most richly flavored of all Scotch whiskies, is proud to announce its 2010 official sponsorship of the United States Curling Association (USCA) just in time for the 2010 winter games. The sponsorship kicks off a year-long celebration of Scottish heritage by one of the world’s most popular single malt Scotch whiskies.
“We’re excited Laphroaig has been named the official scotch of the United States Curling Association,” said Michael Cockram, senior director, Laphroaig. “We look forward to sharing the rich, flavorful taste and history of our classic whisky with curling fans.”
“There are few brands out there that have as deep a Scottish history as Laphroaig,” said USCA President Leland Rich. “We are honored to have such a respected brand sponsor the United States Curling Association. This truly brings the spirit of the winter games to new heights.”
Starting February, whisky enthusiasts across the country can visit www.Laphroaig.com to register as a Friend of Laphroaig and receive updates regarding the Laphroaig sponsorship and regular product news.
“This sponsorship gives new meaning to the phrase ‘scotch on ice,'” said Scotch Malt Master Simon Brooking. “It is always a pleasure seeing two grand traditions from my homeland, Laphroaig and curling, enjoyed in America.”
“Chess on Ice”
Often referred to as “chess on ice” or “winter golf,” curling originated in Scotland in the 16th century and has recently gained a significant following in the United States. During the past two Winter Olympic Games, curling led television ratings for all Winter Olympic sports*. For more information on the USCA,
Friends of Laphroaig
The Friends of Laphroaig began in 1994 as a way to communicate news about the distillery and connect with other Laphroaig lovers around the world. Today it has grown to more than 300,000 members from more than 150 countries. Each fan receives a lifetime lease on a square foot of land next to the distillery that they can visit, view online and collect a dram of ‘rent’ for, should they ever visit the island.