Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today unveiled its next-generation Eco-Shape(R) 500 ml. bottle, one of the lightest such containers in the Canadian beverage industry and the Company’s latest step in an ongoing commitment to reduce plastic consumption across its brand portfolio.
Weighing just 9.16 grams on average, this bottle contains 27 percent less plastic than its predecessor Eco-Shape bottle, which was introduced in 2007, and 60 percent less plastic than the Company’s original, pre-Eco-Shape 500 ml. PET bottle, first introduced in 2000. The Eco-Shape plastic beverage container introduced in 2007 was among the first branded 500 ml. bottles in the beverage industry to be light-weighted.
The latest version of the Eco-Shape 500 ml. bottle is currently rolling out in the Company’s marketshare-leading Pure Life and Montclair brands.
Nestlé Eco-Shape 500 ml. PET beverage containers are 100 percent recyclable and, thus, can avoid going to landfill by being recycled. When recycled, they become carpeting, automotive parts, toys and clothing, for example. Nestlé Waters Canada and its industry partners currently participate in funding Canada’s municipal recycling infrastructure across the country — infrastructure that also collects glass, paper and aluminum. The Company and its industry partners introduced Canada’s first public spaces recycling program in Quebec in 2008; will introduce a similar program in Manitoba later this year and recently completed a successful pilot program in Ontario.
About 60 percent of plastic beverage containers were diverted from landfill across Canada last year, according to the provincial stewards responsible. The pilot public spaces recycling program in Quebec captured about 85 percent of recyclables, compared to 77 percent for the first phase of the Ontario pilot program in Sarnia.
Nestlé Waters Canada communicates the recycling capability of its packaging and the importance of recycling on its product labels, on its product cases, in its advertising and on its web site.
“With about 60 percent of Canadians drinking bottled water, reducing the amount of plastic in our bottles is one of the best ways to reduce our carbon footprint,” said Gail Cosman, President, Nestlé Waters Canada. “Our first-generation Eco-Shape bottle was a significant step and is credited with reducing our plastics requirements by 4.59 million kilograms annually since 2007 and also reducing CO2 emissions by 8 percent annually. It has also reduced high pressure compressed air consumption by 40 percent, which has reduced our hydro-electricity consumption considerably. In the last five years, we have reduced CO2 emissions by 30 percent for every litre of water produced.”
In addition to reducing plastic in its bottles, Nestlé Waters Canada continually reviews its secondary packaging materials for reduction opportunities. As a result, the new bottles also feature a cap weighing only one gram. The Company has also eliminated cardboard side walls from the majority of its 24-packs of bottled water, its number-one seller.