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PepsiCo International UK Selects CAS as its Trade Promotion Management and Optimization Solution Provider


PepsiCo International UK (PIUK) selects CAS for Trade Promotion Management & Optimization as part of the PIUK Revenue Management and Optimization (RMO) programme.

KAISERSLAUTERN, Germany & ATLANTA & SYDNEY–(BUSINESS WIRE)– CAS AG, the leading global provider of Customer Management and Mobility Solutions for the Consumer Products (CP) industry, today announced CAS has been selected by PepsiCo International UK (PIUK) to provide Trade Promotion Management and Optimization solutions as part of the PIUK Revenue Management and Optimization (RMO) programme.

“The Revenue Management and Optimization initiative is designed to increase trade fund efficiency and effectiveness for both PIUK and our business partners,” said Nick Gilbert, Business Solutions Director for PIUK. “The advanced predictive analytics within the new CAS 8 solution will provide the necessary insight for PIUK to achieve new levels of performance in this area.”

“In addition, the CAS ‘front office’ solution will help us to further leverage our ongoing investments in ‘back office’ applications and will enable our sales, demand planning and finance functions to work more efficiently together, thereby enabling more focus on planning rather than administrating promotions,” Nick Gilbert said. “We chose CAS because they lead the market with a product that can provide us with a proven and intuitive promotion management application combined with the sophisticated analytics required to plan truly profitable promotions.”

Integrated with the back office, CAS 8 will provide a comprehensive and dynamic view of account and channel performance which will enable PIUK to maintain healthy collaborative relationships with its trading partners.

“The UK market is widely recognized as being one of the most sophisticated consumer markets in the world and is also one of PepsiCo’s largest markets,” said Stefan Joneck, Founder of CAS. “We are honoured that PepsiCo International has selected CAS as its partner in the UK and to play a key role in the RMO initiative. CAS 8 Trade Promotion Management and Optimization solutions help companies like PIUK to accurately measure promotional effectiveness and grow their businesses through better trade spend management. CAS customers achieve greater sales, profits, and differentiation because they have deeper insight into how their trade promotion funds are spent and are able to create more targeted and accurate promotions.”

About PepsiCo

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.

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